By Soufyan – Soufyan Ahaddach

At the recent Haute Arabia event, we were able to meet Soufyan Ahaddach, the man behind the BySoufyan collection. His fashion has a strong ethical conscience and we admired his twist on the big fashion names such as Celine and Yves Saint Laurent.

souf1  souf23


*Photography credit: Rooful Ali*

Fashion is all about creative expression and is therefore free for all, in all perspectives. That’s what makes it so alluring, that anyone can take a message or a cause, or a mood, or a feeling and create an item of clothing that captures that sentiment. Soufyan’s highly popular shirts are the epitome of a fashion statement, combining fashion and charity. You can shop his collection here.

60 SECONDS WITH …Soufyan Ahaddach


You recently showcased at the Modest Fashion Awards hosted by Haute Arabia, and sponsored by Monsoori. Describe the backstage scene?

It was a great experience. It was my first time to be backstage at a fashion show. It was very hectic but everybody was giving their 100%. Luckily everything went well!

Tell us about your journey into the world of fashion.

I started around a year ago and everything went really fast from then on. I decided to make a living off things that would make me happy, and at the same time giving back to those that are in need. It had to do with fashion and charity. So I combined those two things and that was the start of Bysoufyan. “Where fashion meets charity”. And offcourse I met a lot of amazing people all around the world.

Do you face any challenges being a male fashion designer?

No, not at all. There are a lot of talented designers who already made a way for a lot of male designers. Like Ralph Lauren, Karl Lagerfeld, Louis Vuitton, and so on ..

What does your daily schedule look like?

I wake up, I go to the gym. I come back, I work on the designs. To be honest, I work 24/7 on my designs. It’s more like a lifestyle, than work. I don’t stop thinking about the ideas that I have. I always want them to come out perfectly.

Your zodiac sign is…

I really don’t know haha.

(From his birthdate we worked out that Soufyan is a Leo)

Biggest pet peeve?

People who don’t keep their promises.

Describe your own personal style and your favourite designers.

Casual. Black, grey, white. Those are my colors. I don’t really have a favourite designer ..

Primark, yay or nay?


Who or what inspires your designs?

I get inspiration from a lot of things. Sometimes it can be from street fashion, sometimes it can be from a short clip of a movie. It really could be anything.

If you weren’t in fashion, where would you be?

Never thought about that! I think something creative ..

What is your go-to, last minute outfit that you can throw on and still look good in?

Ripped jeans slim fit (not skinny) and a white t-shirt.

Comfort or style?


Ideal future collaboration?

So many! If I had to choose one .. BySoufyan x Angelina Jolie.

What’s next for BySoufyan?

Promoting Bysoufyan all around the globe. Changing the fashion industry. And making CHARITY cool.

Describe the people who would wear your designs.

Fashionable, good vibe people and truly love fashion.

What makes you smile?

Other people who smile.

Anything else you would like to add?

Never give up on your dreams. Even if they tell you you’re crazy and you would never achieve it. They told Steve Jobs the same, and here we are using our Iphones everywere we go. You have a goal/dream? Go get it. Period. We only live once in this world and we should do anything it takes to be the best at anything we do.

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