Month: June 2017

Dulce by Safiya: the latest fashion brand taking Dubai by storm

From sunny Califor N I A, to the metropolitan desert of Dubai; Safiya, curator and director of modern minimalist label Dulce, talks us through how she went from accepting compliments on her own-made outfits, to creating a label housed in Dubai’s hottest fashion hubs and worn by the likes of Lindsay Lohan. Like the best of journeys, Dulce’s inception began unexpectedly; in the dusty back streets of Dubai’s design district where Safiya found herself positively enthused at the assortment of colours and textures of her surroundings.   “About 3 years ago I found myself in a part of Dubai which is known to be a bit rough around the edges. All of the textile shops happen to be here and​ as soon as I entered​ one, I felt an excitement I hadn’t felt since I was a kid in a candy store; the possibilities were endless! I started designing things for myself which I felt the market lacked. Trendy pieces which pushed the limits of the norm; my designs fall in the place where typical …

Aywa London: The man and the brand

“You’re in the desert with nothing to be seen or heard for miles. The sun is scorching down on you at 50 degrees. You have no AC, no shelter, not anything. All that you have is your walking stick and your black cloak. You drive your stick into the hot sand and you take refuge under that precious piece of cloth”. (Nuna of Nuna Atelier at the 2015 Nude Pop-Up) The ‘abaya’ is the traditional womenswear of the Middle East and has its roots in the desert, starting out as a bedouin essential. Although modernity has negated its practical use, it’s cultural significance for the Arab woman has never wavered. Londoners and visitors alike will have no doubt noted the presence of the long, black gowns that are somewhat pop-up street-looks of the city’s shopping hubs. A trip to Oxford Street or Bond Street during the summer months sees many of these gracious gowns donned by female visitors to London. The evolution of the abaya has been a wondrous transition to watch and its current …

Ramadan in the city: How to survive those 20+ hour fasts like a boss

With the long hours and humid weather with this year. I quickly realised the only way I could continue to fast successfully whilst maintains my day job in the city would be to eat healthily, like really healthily. The notion of eating to live rather than living to eat has really rung true with me this Ramadan. Not only that, with a demanding job in London city, my brain would have to be as sharp as ever to ensure my performance did not fall short this month. I find it hard enough to get out of bad on a normal day, throwing a really long fast fast into the mix, coupled with some rare hot weather and I was seriously worried about how I would cope. Ramadan is important to me, as is not getting fired so I had to work out a way that I could engage in this holy month and still handle a day job and a business. Cue a Skype session with mama, because that’s how all solutions are solved duh. …